downloadable workbook

Discover your Brand Essence

Gain clarity, define your purpose, and craft a brand foundation that feels as powerful as your vision.

Discover your Brand Essence

Discover your Brand Essence

for visionary people

for visionary people ☞

looking to kickstart their brand

looking to kickstart their brand ←

This workbook is designed to help you define your brand’s essence with confidence and clarity.

I've created this workbook with you in mind, an ambitious and passionate entrepreneur, to help you shape your vision into something that truly represents your brand's purpose.

What’s inside:

→ The essential pillars of an impactful brand identity
→ How to align your story, values, and visuals effortlessly
→ A simple framework to build a brand that connects
→ Interactive prompts to help you refine your messaging

This guide is for:

✔ New founders looking to lay strong brand foundations
✔ Business owners refining their visual identity
✔ Brands that want to create meaningful customer connections

Download your free workbook

Real Brands, Real Journeys, Real Transformations

Get inspired by how founders like Estella, Kristina and Lilia navigated the complexities of branding, packaging, and sustainability—and how design helped them stand out.

"When I look at my daughter, I see the future. If my actions today aren’t sustainable, then what will her future look like?"

"I dove headfirst into the world of natural cosmetics after a personal health revelation, transforming my passion into the global brand RUA is today."

“Launching a sustainable brand during the COVID era was an intense challenge. Instead of seeing it as a setback, I used the time to refine my formulas, strengthen my sustainability strategy, and connect with my future customers.”

Lilia Ivanov from LILIXIR

Let’s work together

Whether you’re a dreamer, a doer, or a wholehearted mix of both, we’ll create the brand of tomorrow — together.